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February 22, 2014

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Less litter on Metro as passengers back appeal

A CAMPAIGN asking subway passengers not to eat or drink on trains during rush hour periods has led to a 60 percent reduction in rubbish on the Metro network, an official said.

People have responded really well, especially in the mornings, said Han Fengjun, cleaning manager for Line 4.

The campaign was not an immediate success, however. When the Shanghai Metro Passenger Regulation first posted its lists of dos and don’ts, including the food and drink ban, around the network there was no noticeable improvement, Han said.

But then it was decided to broadcast the appeals on the trains. The first messages were made on January 21 and the impact was immediate, he said.

“While there are no laws to stop people eating or drinking on the Metro, broadcasting the appeal seemed to instill a sense of social responsibility. People didn’t want to be seen eating or drinking while the messages were read out as it would be embarrassing,” Han said.

The campaign was effective in the morning rush hour, but less successful in the busy evening periods, he said.

“Unfortunately, grandparents like to feed their grandchildren treats on the way home from school, and that means more litter,” he said.

Metro operators said they selected Line 4 for the promotional campaign as it is a key route on the network and crosses 12 other lines. The “please refrain from eating and drinking” messages are repeated at each station on the circular route.

The campaign might later be extended to other lines, according to an official with the Shanghai Shentong Metro Group, the Metro operator.


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