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September 21, 2018

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Come and celebrate with L’Avenue as it turns 5

Here comes the season for harvest, and L’Avenue — a landmark shopping center in Shanghai — invites you to share the happiness when it is to celebrates its 5th anniversary on September 19.

Located in the Hongqiao Economic and Technological Development Zone, L’Avenue has become a magnet for fashionable luxury and classy lifestyle brands. It has been leading the transformation of the Hongqiao commercial district into a new international consumer landmark over the past five years.

To celebrate the special occasion, L’Avenue has prepared a bunch of special events. Starting this month, a series of celebrations, named “Hi Five,” has been launched and people are cordially invited to take part in the big birthday party, with plenty of gifts, delicious food and big “red envelopes” that can’t be missed.

If you are lucky to visit the center in the next couple of weeks, you will find a lot of interesting attractions there in sectors of “Hi Shopping” that offer big discounts for trendy products, “Hi Foodie” to whet the tongue of gourmets, “Hi Energy” for intriguing exercises for a healthy life, “Hi Melody” with music of sharply different styles and “Hi VIP” for loyal lovers of L’Avenue.

Positioning itself to be classy and luxurious, L’Avenue is the place for people to find all of the best-known names of high fashion — including Louis Vuitton, Dior, BVLGARI, Loro Piana and CELINE — with beauty, clothing and home decor additions to round off a whole elegant lifestyle theme.

 L’Avenue embraces more “youthful” brands to entertain customers with a unique approach. Brands like Twinkle, A+PlayLab and Little Space create space for intimate parent-child interactions. Selective catering brands including Jumbo Seafood, Okazaki house, Din Tai Fung, Deep Pure, TNINE and Thai+ provide consumers with sassy treats. With more brands in the pipeline aiming at a healthier lifestyle and exquisite social experience, consumers could explore themselves fully surrounded by chic brands including RAINS, Lafuma, THANN, La Biosthetique, ZE, GUGYCLE and the likes.

L’Avenue was designed by the famed Japanese architect Jun Aoki as a piece of art. The unique shape building is shaped like an elegant dress where people will recognize from distance.

Steps from scenic Hongqiao Park, L’Avenue is surrounded by exhibition halls, many consulates, including those of Japan, Singapore, India and Denmark, banks and upscale neighborhoods and hotels. It is within walking distance of Metro lines 2, 3, 4 and 10. Hongqiao International Airport and Hongqiao Railway Station are also a mere 10- to 15-minute drive away.

In 2017, L’Avenue recorded a jump in sales of 30 percent — with sales of luxury brands posting an even sharper rise of 45 percent, forming part of the “big three” of Shanghai’s luxury shopping centers.

L’Avenue has won many awards in recent years including the 2017 annual fashion landmark award from the Shanghai Changning District Commercial Commission, the most iconic and high-quality fashion product award 2018 from the Shanghai Top Retail Ranking and is on top of the 2017-18 Shanghai-Global debut destination popularity list.

L’Avenue is dedicated to providing the best luxury services to its clients via its VIP system. Its online and O2O business also ensures that functions such as online VIP points collection and validation, information sharing, entertainment and car-parking will also be delivered.

Global shopping platforms and international concierge service providers are also among the potential partners of L’Avenue in the rest of this year.

This year, L’Avenue will keep on improving arrangements and the layout of brands and enhancing its creativity and innovation in marketing.

It intends to be at the forefront of luxury shopping centers in the western part of Shanghai and be the first stop on a shopping tour, including for visitors from Jiangsu and Zhejiang provinces.

For the next five years, L’Avenue will continue its efforts on innovation and bringing the best shopping experiences to consumers with new retail formats, more fashionable products and increasingly interesting events to lead the way on innovation.




 

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