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Tesla to cut some color options for models
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Tesla Inc will eliminate some color options for its electric cars to streamline production, Chief Executive Officer Elon Musk tweeted yesterday, as the company intensifies its efforts to ramp up production.
Tesla now offers seven colors for its vehicles that include top variant Model S, mid level Model X and its most affordable sedan Model 3. The company is trying to iron out production bumps after struggling to produce Model 3 sedans and failing to meet several production deadlines.
"Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing. Obsidian Black & Metallic Silver will still be available as special request, but at higher price," Musk wrote in a tweet.
The color options that will still be available are solid black, midnight silver metallic, deep blue metallic, pearl-white multi-coat, and red multi-coat.
“We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations,” a Tesla spokesperson said.
“To ditch paint options won’t be the last action to simplify the car production. Tesla has no experience with mass production. They still need a lot production know-how,” said Frank Schwope, an analyst with NORD/LB.
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