Bayer promoting self-care for a healthier life for all
Print Edition
BAYER’S multi-vitamin brand “One A Day” series products have been officially launched at Bayer Consumer Health’s overseas flagship store on Alibaba’s consumer retail site Tmall.
Following the International Self-Care Day, which falls on July 24 each year, the move also showcases Bayer’s continuous efforts to bring nutritional supplements and its active response towards the “Healthy China 2030” blueprint put forward by the State Council, which encourages people to develop a self-tailored and self-disciplined healthy lifestyle.
Through its cross-border e-commerce business, Bayer strives to meet consumers’ demands for dietary supplements, while also providing targeted solutions that cater to various kinds of nutritional needs for different consumer groups, and bring more diverse and advanced health products to Chinese consumers.
“As a socially responsible company, Bayer has been in China for 136 years and has spared no effort to support and participate in the development of self-care and carry out the scientific popularization of the self-care concept,” said Richard He, General Manager of Bayer Consumer Health China.
It’s also part of a strategic cooperation between Bayer reached with Alibaba Group in 2017 to promote self-care. The two parties’ collaboration include channel construction and universal sales, and jointly created a platform to help consumers understand their self-care knowledge and provide solutions to offer consumers with more and better options.
At the same time, Bayer is also committed to continuous innovation along with the digital trend and in the field of e-commerce. Through the cross-border e-commerce business, Bayer allows Chinese consumers to reach out to its trusted health products.
Hit products from the “One A Day” series are now available through Bayer Consumer Health’s overseas flagship store on Tmall, and its comprehensive product line also covers all vital areas of self-care such as calcium supplement brand Citracal and Priorin’s hair treatment products.
In recent years, China has paid more attention to improving citizens’ health literacy, and has put forward the goal of “striving to secure people’s health in all aspects of the full-life-cycle.”
The “Healthy China 2030” blueprint put forward by the State Council also clearly stated that it is necessary to strengthen personal health awareness and responsibility.
Chinese consumers are also paying more serious attention to nutrition and health thanks to the upgrading of their spending habits and continuously improving self-care awareness.
As a health concept advocated by Bayer, self-care is not only reflected in the need to pay attention to the concept itself, but also in the need to pay attention to the health of individuals and their families. To this end, Bayer is actively involved in the development of the self-care business and is committed to promoting the public’s awareness of self-care and the improvement of people’s quality of life through healthy lifestyles.
Bayer has paid specific attention to supply chain management and has worked with its suppliers and partners to make sure all products are traceable to maintain their quality. Sinotrans, which is one of the suppliers that provide warehouse management for Bayer, has a comprehensive logistics network with excellent service and agile responses.
The temperature and humidity-controlled warehouses provided by Sinotrans in Hong Kong also guarantee the integrity of the supply chain and product quality.
Balanced nutritional supplements make up an important part of self-care. In recent years, consumers’ awareness of nutrition and health products has gradually increased and demand has also boomed.
Figuring out how to purchase high-quality products through formal channels has become a major problem for consumers in the face of numerous existing product markets.
The launch of Bayer Consumer Health’s overseas flagship store also marks the first time for Bayer to open up its cross-border direct delivery service for domestic consumers.
It is also an important part of implementing self-care to enable consumers with easy access to purchasing nutrition and health products. This further demonstrates Bayer’s determination and its ongoing commitment to research, development, production and marketing of innovative health products and long-term commitment to the development of self-care, and its promise to fulfill its social responsibility as a corporate citizen.
Bayer will continue to provide self-care solutions for more consumers and create a better life with science and technology.
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