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May 25, 2018

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Established beauty brands top

KANTAR Worldpanel’s latest ranking indicates that established beauty brands like L’Oreal Paris and Pechoin managed to draw new consumers to their brands while remaining the most chosen brands of Chinese consumers, said a recent report released during the 23rd China Beauty Expo.

Pechoin has remained the top skin care brand for two straight years. It is also the only beauty brand in China with over 100 million purchases. Maybelline is number one in the makeup category.

Smaller players such as One Leaf, Chando and Papa Recipe have done a good job finding new shoppers in niche sectors such as facial mask treatments.

Chinese brands are also adding effective herbal elements to lure consumers who prefer to use products with natural ingredients

Last year Chinese consumers’ spending on skin-care products and cosmetics climbed 17 percent and 29 percent respectively, against a total rise of 4.3 percent in the consumer goods market, said Kantar Worldpanel.


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