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June 14, 2018

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China’s VR headset market soars 200%

CHINA’S virtual reality headset market surged 200 percent in the first quarter of this year driven by strong performance of the standalone headset niche market, a report showed.

The worldwide VR headset market grew 16 percent in the first quarter as shipments totaled 650,000 units, according to the report from research company Canalys.

The US remains the largest market for overall VR headset shipments with a 31-percent share, while China is closing the gap at 28 percent.

The strong Chinese VR headset market growth is driven by the fast growing standalone VR headset segment as China dominates the niche market, taking up 82 percent of global shipments,

Standalone VR headsets took up 51 percent of the VR market in China, with 94,000 units shipped in the first three months.

The VR industry has developed rapidly in China. Data showed that the country’s VR market soared 164 percent in 2017 to 16 billion yuan (US$2.5 billion).

Many local players have increased investment in developing new products to gain a bigger market share. Startup NOLO VR said last month it plans to roll out a mobile VR app platform as part of its efforts to develop a VR industrial ecosystem.

“While VR vendors are making it easier for consumers to adopt the technology, the next challenge is to focus on stimulating consumer demand,” said Canalys senior analyst Jason Low.



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