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October 24, 2009

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LL Bean Inc Plans to double presence in China

LL Bean Inc, United States-based private outdoor equipment and apparel maker, plans to double its presence in China to tap the emerging outdoor equipment market.

LL Bean aims to add 20 more stores by the end of this year, bringing the total number to 40 after entering China last year. It will double the number to 80 next year. The firm said the main focus for next year will be retail, but they are also planning sales in catalogue sales and e-commerce.


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