The story appears on

Page B6

August 11, 2009

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Business » Media

Publicis snares Razorfish

FRENCH advertiser Publicis Groupe SA has agreed to buy Microsoft Corp's digital advertising firm Razorfish in a move to boost its share of advertising on the Web, according to a joint statement released on Sunday.

The deal is valued at US$530 million, comprised of cash and 6.5 million Publicis Groupe treasury shares. The two companies also signed a five-year strategic alliance agreement that will allow Publicis to purchase display and search advertising from Seattle-based Microsoft on favorable terms across Microsoft's digital properties in exchange for certain minimum guaranteed purchases.

In addition to Microsoft, Razorfish's major clients include Ford Motor Co, Best Buy Co and McDonald's Corp.






 

Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend