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Vietnam hosts int'l travel expo in southern HCM City

HO CHI MINH CITY, Sept. 11 (Xinhua) -- The International Travel Expo-Ho Chi Minh City 2014 (ITE HCMC) kicked off here on Thursday, attracting more than 200 domestic and foreign travel companies from 19 countries and territories, including 20 leading travel companies from China, according organizers.

The ITE HCMC 2014 was co-organised by the Vietnam National Administration of Tourism and the HCM City Department of Culture, Sports and Tourism. Under the theme "Five countries, One destination" and initiated by the Mekong Tourism Alliance, which includes Cambodia, Laos, Myanmar, Thailand and Vietnam, the expo aimed to tap into the region's tourism potential and strengthen cooperation between the Mekong countries regarding tourism development.

Within the framework of ITE HCMC 2014, which will last until Saturday, there are seminars dedicated to international journals, travel website and press agencies around the world, and to tourists. On the occasion of the 10th anniversary of the event, there will be special activities dedicated to travel companies and media agencies in five aforementioned countries as well as attractive programs for the public such as promotion tours, sweepstake program with many great prizes, discount programs for visitors and so on. The expo will also feature art performances by troupes from participating countries.

The organizing committee will present Mekong Tourism Alliance Award (MTAA) which is held every five years to honor the best tourism business in five countries. It is appreciated as a prestigious award in the region. The award is divided into six categories including: Airline of the Year, Outbound Tour Operator of the Year, Inbound Tour Company of the Year, Five-star hotel of the Year and Resort of the Year.

Established in 2005, the International Travel Expo-Ho Chi Minh City (ITE HCMC) is the largest and most established travel event in Vietnam and the Mekong region. Annually held, the event presents the perfect platform for both local and international companies to collaborate and discuss inbound and outbound tourism for leisure and meetings, incentives, conferencing and exhibitions (MICE). In 2008, it was conferred the status of Vietnam's only national travel event with international standing and is the only event endorsed and supported by the Mekong Tourism Alliance of Cambodia, Laos, Myanmar, Thailand and Vietnam.

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