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August 5, 2020

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Leading tire and mobility innovator Michelin all revved up for CIIE

Leading tire and mobility company Michelin has geared up for its debut at this year’s CIIE, with confidence to support the recovery of economy and together create a sustainable future.

In an interview with Shanghai Daily, Kamran Vossoughi, president and CEO of Michelin China, shares with us the expectations and messages to be delivered on the stage of CIIE.

According to Vossoughi, CIIE is a platform that connects each other and enables Michelin to establish closer connections with China, which is compliant with Michelin Group’s strategy.

“These connections will enable Michelin to further enhance its business, most importantly, achieve common development with Chinese society, market and people.”

Meanwhile, CIIE is an important stage for Michelin to demonstrate rich offerings beyond tires.

More than tires

Michelin will showcase its new products, technologies and solutions during the exhibition with the concept of “all sustainable,” focusing on safer, smarter, greener and more joyful mobility more than just tires. “At Michelin, everything will be sustainable,” Vossoughi said.

The company also seeks to find potential partners and new business opportunities through the expo, such as hydrogen fuel cell and connected mobility solutions.

Vossoughi described it as a new way to help people open the perception of Michelin.

“We are setting off to CIIE with a loud and clear message: With sustainable mobility, Michelin shares a journey to the sustainable future with you.”

For years, Michelin has been innovating to design and distribute the most suitable tires, services and solutions for its clients’ needs.

Michelin is the first in the industry to introduce lifecycle management of tires, which has been applied to the bus system in Beijing and brought improvements to its safe and green operation.

The launch of Michelin Guide Shanghai, Guangzhou and Beijing has provided consumers with more enjoyable life experiences apart from tire services.

When asked if Michelin is implementing its own “blue ocean strategy,” Vossoughi stressed that Michelin is no longer a pure tire maker, but a company dedicated to enhancing people’s mobility experience.

“We are differentiated from tire makers because we are trailblazing for a broader vision. I believe there is bigger potential, or so-called ‘blue ocean,’ in the Chinese market,” Vossoughi said.

“In China, sustainability has become a common need of governments, businesses and individuals. We target to provide more sustainable offers through our know-how in smart mobility and green mobility,” Vossoughi added.

Market confidence

This year, Michelin is among the first batch of signed companies to join the third CIIE.

It also signed a memorandum very recently with CIIE’s organizing committee for further participation from 2021 to 2023.

Vossoughi said that CIIE is a major move by China to further open its market and an important and exciting platform for international companies.

China has been working on building a more competitive market with less access restrictions, with CIIE revealing the country’s resolution to further implement its reform and opening-up policy.

The auto market is retrieving its pace as well, as various cities have introduced measures such as increasing license plates, promoting car trade-in, subsidizing NEV, etc.

“Supportive policy from the government is extremely significant in post-pandemic era. They are very helpful to strengthen the confidence of both sellers and consumers, and to stimulate the market energy,” Vossoughi said.

Since March, the company has stabilized its business and achieved good performance results through new launches of products, livestream interaction with business partners and investment for future development.

Michelin Power BI is a digital platform built on big data to provide real-time and transparent information for business analysis, which has helped the company face the changes and uncertainties brought by the epidemic.

The company has also developed a system for automatic orders management that greatly improved efficiency during the epidemic.

“When it comes to confidence, actions speak louder than words. Putting customers at the center of our heart, we can better interact with them and meet their needs,” Vossoughi said.


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