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Nutrition for babies platform
INFANT formula manufacturer Wyeth Nutrition has enhanced its digital strategy in China with the launch of a new platform W+Club.
The platform provides information on health management and nutrition plans through Wyeth’s brand BabyNes.
And it allows digital age mothers to share their many experiences through online parenting services provider Babytree.
“Through this initiative, we hope to explore a new range of innovative products and models to meet the evolving needs of mothers and babies,” said Frank Qu, president of Wyeth Nutrition China.
Arshad Chaudhry, from Nestle, which oversees Wyeth Nutrition, added: “We are confident of Wyeth Nutrition’s growth and success in China with its continued investment in innovation and digitalization.”
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