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August 2, 2021

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Shanghai lures top eSports companies

Top games companies, including FunPlus and Riot Games, have set up headquarters and research centers in Shanghai, thanks to the city’s improved business environment and efforts to become the global eSports capital, Shanghai Daily learned during the ongoing ChinaJoy event.

Shanghai ranked top for eSports business environment, followed by Guangzhou, Beijing, Chengdu and Haikou, according to a report released during ChinaJoy, or the China Digital Entertainment Expo and Conference, Asia’s biggest games fair.

FunPlus has set up an independent firm, QuJia Entertainment, located in Xuhui District, targeting the market with games, investment, eSports and culture business.

Riot Games, developer of the League of Legends, will establish its global research center in Jing’an District, firms and officials told an eSports forum at ChinaJoy.

“Shanghai’s game industry is soaring again with top-level firms and a great business environment for talent and IP,” Chen Yulin, QuJia Entertainment’s president, said in a sideline interview.

In a new industry report, Shanghai’s game industry index reached 79.0 points, followed by Guangzhou’s 71.5 points and Beijing’s 69.8 points.

The index covers infrastructure, policy, talent and other business environment sectors for game development, according to the China Audio-Video and Digital Publishing Association, a national-level organization authorized by the industry regulator.

Since 2017, Shanghai has launched “50 Measures” to support the development of games and culture. They include attracting game and culture companies, increasing the number of eSports venues, holding top events, setting up eSports majors in colleges and accelerating application and approval procedures for related publications.

With dual growth engines of artificial intelligence and art, Xuhui supports industry integration among games, eSports, AI, science, art and media development. It’s establishing a complete eSports ecosystem with new projects in Xujiahui and West Bund, according to Wu Yanxin, vice director of the district’s Publicity Department.


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