Aroma all around
Print Edition
Essential oil company doTERRA has opened its first flagship store on the Chinese mainland in Fengshengli, a Xintiandi-style commercial complex in Jing’an. The company has opened its regional headquarters in Jing’an.
The store, however, doesn’t sell anything in its nearly 1,000-square-meter space. It is more like an experience center where people can learn about essential oils, taste food added with essential oils and take part in DIY activities. If they are interested in products, they can make purchase from an online store.
“Jing’an is so international. We hope more people can come in and take an immersive trip to learn more about our brand and products,” said Owen K Messick, president of doTERRA China. It has become a new trend for companies to open first stores, and doTERRA’s Chinese mainland flagship store means another great step forward in the local market, Messick said.
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