National Day holiday sparks strong consumption momemtum in Minhang
Print Edition
During the recent eight-day National Day and Mid-Autumn Festival holiday from October 1-8, Minhang District’s major tourist attractions, business districts, shopping complexes and museums were packed with people, and landmark locations buzzed with festive decorations and exciting shopping scenes.
Retail sales and foot traffic figures show strong consumption momentum in the district as customers embraced an array of leisure activities, outdoor events and exhibitions.
Throughout the holiday, Minhang recorded consumption of 849 million yuan (US$119.16 million), a 10.5 percent year-on-year increase. Foot traffic reached 8.8577 million people, up 2.5 percent yearly, and the average transaction value per customer was 96 yuan, rising 7.9 percent annually.
Through a series of consumption-driven campaigns, government subsidies, theme events and “Chunshen Wonderful Life Season” vouchers, overall consumption climbed up.
Data showed that large commercial complexes became the core drivers for retail consumption growth. Among them, the top three in terms of net sales growth were: Shanghai MixC, Bailian Nanfang Shopping Mall and Link Plaza Qibao.
Among key commercial districts, Wuzhong Road commercial district ranked first with retail sales of 209 million yuan, followed by Xinzhuang and Qibao with 142 million yuan and 130 million yuan of sales, respectively.
Ten commercial districts recorded year-on-year growth, with Jiangchuan achieving the highest increase of 76.5 percent, primarily driven by growth from renovation projects of shopping malls and commercial complexes such as Jinyue Cube.
Multiple commercial complexes hosted promotional events, igniting consumer enthusiasm with theme events and offering immersive shopping experiences.
Tramy Group’s Pinshang Life Supermarket, which opened at Bailian Nanfang Shopping Mall in August, drew large crowds, and sales at the mall jumped 36.19 percent from the year-earlier period.
THE HUB · Xintiandi’s “Art To Gather” event brought art, urban landscapes, audiences and communities together, and retail sales rose 23 percent.
Skymall hosted theme exhibitions for anime, comics and gaming, open-air music-themed movies, as well as various discounts and promotions.
Its newly launched rooftop tennis courts that coincided with the ATP Masters 1000 event featuring the sports brand “Ruiqu Tennis” was a highlight, fully leveraging Xinzhuang’s advantage as a transportation hub for Rolex Shanghai Masters spectators.
Since September 26, Minhang has issued two rounds of shopping vouchers covering 24 commercial complexes, 159 brands and 807 retail stores across the district.
The categories include sporting items, retail groceries, apparel and footwear, jewelry and accessories, tea and beverages, supermarkets, automotive aftermarket services, cinemas and hotels.
As of October 8, vouchers worth 6.37 million yuan had been redeemed, generating cumulative sales value of 26.71 million yuan, with a redemption ratio of 1:4.2.
The district’s subsidy policy for automobile purchases has been extended until October 31.
According to incomplete statistics, automobile sales in major commercial complexes in the district saw a slight increase of 2.05 percent during the holiday, with over 800 vehicles sold and sales revenue exceeding 110 million yuan.
As gold prices hit a record high, younger generations did not wind down their enthusiastic demand for gold accessories and fashionable style, which further drove golden jewelry sales.
As major high-ticket items, gold and jewelry sales in the district surged 39.3 percent year-on-year, maintaining a robust growth momentum. Additionally, retail spending at restaurants increased by 5.04 percent compared to the same period last year.
The Rolex Shanghai Masters attracted over 240,000 spectators, with more than 70 percent coming from outside the city or abroad.
Before the event, Minhang launched a ticket-based consumer discount program targeting tennis spectators. Over 200 merchants across 17 commercial complexes participated in the initiative, collectively driving more than 580,000 yuan of relevant spending.
To enhance the influence of local brands, the district has been continuously increasing brand exposure through integrated online and offline initiatives, bringing consumers a wide range of “Quality Minhang Merchandise.”
A dedicated “Quality Minhang Merchandise” section was launched on the Vipshop app, showcasing 43 renowned brands, including Descent, KOLON and Fenghua, delivering products directly to nationwide households.
Since its debut on September 14, the section has generated cumulative sales of 8.437 million yuan.
The combination of cultural, tourism, sports and commercial events held across the district became a magnet for visitors.
The seven 4A-level tourist attractions across the district collectively welcomed 633,800 visitors, representing a 37 percent year-on-year increase on a comparable basis.
This generated 23.88 million yuan in consumer spending, marking an 11.91 percent on-year growth.
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