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June 20, 2019

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5G set to fuel growth of short video sector

New technologies, including 5G, will fuel the short video sector in China, which is a key part of the country’s audio and video market, industry officials told a forum at the Shanghai International Film Festival yesterday.

Several dozen short videos, including cartoons, won awards at the SIFF. It is the first time that the local festival has set up such an award. The top works were chosen from about 2,000 short videos received by organizers.

China’s short video market saw an explosive year-on-year growth of 744.7 percent to 46.7 billion yuan (US$6.8 billion) in 2018, which will continue to expand in 2019, analysts said.

Film directors, publishers, researchers and representatives of dot-com platforms like Migu and Douyin, or TikTok, talked about opportunities in short video during the sub-forum titled “Explore.”

The 5G technology, which has started to take off in China following the issuance of licenses this month, will bring a historic opportunity for industry development, the speakers said.

Compared with the current 4G network, 5G offers users 20 to 50 times mobile Internet access. It will make the spread and distribution of short videos easier and wider, insiders say.

Speaking at the forum, well-known Hong Kong actress and director Sandra Ng said that short video directors were “filled with talent and innovation.”

“Short videos are a nice platform for us (directors) to test the waters and get audiences’ feedback,” said Mai Zi, a director.

The total number of short video users in China stood at 648 million last year, accounting for 78.2 percent of the country’s overall online population.

Users are spending more time on short videos, making up more than 80 percent of the total Internet traffic. User-generated contents, especially on the daily lives of normal people, have become a rich resource for short videos in the country, according to Douyin, which has 250 million daily active users.


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