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August 5, 2020

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Outbreak a boon for online film sector

Shanghai’s Internet film sector is thriving amid the coronavirus pandemic, which has had a significant impact on local cinemas and the traditional movie industry.

As part of the Shanghai International Film and TV Festival, the annual Shanghai Internet Film Summit was held both online and offline in Putuo District yesterday to tap the rapid development of China’s online film sector.

Many popular Internet films emerged during the first half of the year, according to the organizer of the summit. Some films originally scheduled to be screened in cinemas have also shifted online during the pandemic.

The summit included online film producers and writers who discussed how to further boost the development of the online film industry, said Tong Ying, deputy director of the Shanghai International Film and TV Festival center.

Fifty online TV series, movies and variety shows have been selected to compete for the most popular Internet programs at the summit.

“COVID-19 has become the biggest ‘black swan’ this year and pushed the Internet films to the front line,” said Cai Li, chairman of the Newstar Fund, an online film producer.

Many movie stars and acclaimed film directors have taken part in the production of Internet content, which has helped create a lot of excellent works, Cai said.

The online TV series “The Bad Kids,” for instance, has attracted over a billion views since it was released on the Internet in June. Cai said the show was made with the same high standards as a large screen movie.


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