Top brass’ livestreaming boosts Fengxian festival
Print Edition
The Party secretary and director of Fengxian District made their livestream debuts yesterday at the start of a two-day festival to promote local products.
The festival, the first of its kind in the suburban district, features over 100 wanghongs, or online celebrities, from home and abroad.
Zhuang Mudi, Fengxian’s Party secretary, helped sell White Rabbit candy and ice cream for Shanghai Guanshengyuan Food, which is based in the district.
“It tastes the same fragrant and sweet as in the memory of Shanghai people,” Zhuang told his online audience.
Guo Fang, the district director, showcased her cooking skills to help sell Dingfeng, a time-honored brand making soy sauce and fermented bean curd in the traditional way.
She cooked a classic Shanghai dish of stewed pork with brown sauce.
“The cuisine smells better after using the Dingfeng products; the old brand is reliable,” she said during the livestream.
The livestreams were broadcast on various online platforms such as Taobao, Pinduoduo and Douyin (TikTok), attracting thousands of viewers and buyers.
Over 100 products of 60 brands, mainly time-honored local cosmetic and food products, are promoted during the festival.
“The festival is expected to drive the trend and help businesses greatly affected by the novel coronavirus outbreak,” said Gu Yi, Fengxian’s deputy director.
Gu’s livestream mainly promoted a new office building at the newly launched IQ-Valley innovation park on 3358 Pingzhuang Road W., where the festival is held.
A price of 1,000 yuan (US$139.76) was offered during Gu’s livestream for companies to use offices for two weeks at the park. The usual cost is 14,000 yuan.
Fengxian aims to develop the park into a center for the wanghong economy in Shanghai and the Yangtze River Delta region. The park features full 5G coverage and a smart office building management system.
Over 30 studios suitable for livestreams have been created at the park that can be leased for 500 yuan a day.
Meanwhile, Fengxian has launched its first nightlife food street. A three-month food festival will have 35 food carts selling authentic local rural flavors and dishes from around the world.
Gu offered food festival coupons worth 400,000 yuan during his livestream.
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