The story appears on

Page A15

May 22, 2019

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Sports

Aussie Rules to set up China office in Shanghai

Australian Rules football announced plans yesterday to set up an office in China as it works to gain a bigger foothold in what it sees as a vast untapped market.

The sport, a dynamic game similar to Ireland’s Gaelic football, has played two competitive fixtures in China over the past two years, with a third scheduled for June 2. More than 10,000 people attended the inaugural match in Shanghai and millions more watched on TV. Australian Football League China manager David Stevenson said the office would be in Shanghai, with two full-time employees. “They’ll be primarily focused on driving commercial outcomes and building long-term partnerships with either Australian companies trying to grow into China or Chinese companies trying to grow into Australia,” he told “They’ll also be driving strong broadcast partnerships. We have a game a week on TV there and some strong social media coverage. Thirdly, the government plays such an important role, so it shows the government that we are long-term committed to China and building those partnerships.” Other competitions like American Football’s National Football League, and ice hockey’s National Hockey League, are also working to establish a fan base in the massive China market.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend