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Report: Warriors top online influence charts in China
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The Golden State Warriors continue to be the most popular National Basketball Association franchise online in China for a third consecutive year, according to an annual report on the teams’ digital performance.
The NBA Red Card report, which was released by digital marketing agency Mailman yesterday, measures online influence using a number of performance metrics, including growth in followers and engagement on Chinese social media platforms. The Warriors, the 2018 champions, claimed the top spot ahead of the Houston Rockets, Los Angeles Lakers, Toronto Raptors and Boston Celtics. Former Toronto point guard Jeremy Lin, who moved to China’s Beijing Ducks this week, was the most popular player, beating Stephen Curry, Klay Thompson, Russell Westbrook and Chris Paul. The report said the NBA teams gained a cumulative 47 million new followers on Chinese social media platforms — Weibo, Douyin and Toutiao — last season. The NBA has leveraged its marquee players to promote the league in Asia by sending out the Warriors, Rockets and Lakers to China over the last three years.
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