The story appears on

Page A3

November 11, 2018

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Sunday

Slice of art, history and culture at the pizza museum

THERE is now a museum for pizza lovers everywhere that’s popped-up in arguably America’s pizza capital, New York City. The Museum of Pizza is dedicated to all things cheese and sauce, but there’s more to it than meets the tongue.

“It’s often that the simplest ideas are the best. And we wanted to use pizza’s ubiquitous appeal to get people through the door and looking at art and hearing about history in a different format,” said Alexandra Serio, Chief Content Officer at Nameless Network, the group that baked the Museum of Pizza idea.

Located on the street level of Brooklyn’s William Vale hotel, the museum is an expansive, one-floor space that houses a wide variety of art, from giant photographs to sculptures to large installations that engulf visitors.

And the pop-up museum, also known as “MoPi,” has already drawn a lot of interest, more than 6,000 people came through the doors when they opened this month.

Another instantly recognizable attribute of the space is the bright colors that are weaved throughout the exhibits, perfect for taking social media-ready pictures.

Serio said selfie-friendly exhibits are becoming a priority for museums as they try to get younger legs to walk through their doors.

“It’s a kind of paradigm shift with museums,” she said. “You’ll see, I think in the next few years because of museums like the Museum of Ice Cream, and multiple pop-ups of this ilk, museums kind of courting a younger audience and seeing how they can make their exhibitions more tactile, touch and photography-friendly.”

While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world, even if the education is fed one slice at a time.

“The Museum of Pizza’s target demographic isn’t necessarily the same type of people that are making a quarterly trips to the Museum of Modern Art or the Frick collection or the Los Angeles County Museum of Art,” said Serio.

“We’re really putting fine art in a place that’s easily accessible for a wide range of people.”

The pop-up museum for pizza aficionados, which costs US$35 for adults but is free for kids under 5 and seniors, runs until November 18.




 

Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend