Armani ‘Si’ launch
GIORGIO Armani beauty recently launched the Si Passione fragrance in the Chinese mainland, with an exclusive event held at 55 by The Group, along with the presence of its global beauty ambassador Cate Blanchett.
There was also a special music performance by Coco Lee during the event. Si Passione is the tribute to modern femininity. It adds a new dimension to the Si fragrance personality by exploring the powerful emotion: passion. Giorgio Armani says: “Si is my tribute to modern femininity — an irresistible combination of grace, strength and independence of spirit.”
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