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Advertisers spend more in China

CHINA’S overall advertising market edged up 0.1 percent in the first three quarters this year, rebounding from a 3.5 percent drop over the same period a year ago.

Traditional advertising in the first nine months was down 5.5 percent, shrinking from a loss of 7.3 percent in a year ago and 6.2 percent decline in the first half this year, CTR said in its latest quarterly report.

TV advertising grew 1.4 percent in September alone, the biggest monthly gain since the beginning of this year with ad airing time also climbing up.

Newspapers ad income worsened as it lost 40 percent in the first nine months, with top industries including property, commercial services and entertainment all cut spending. Magazines also suffered 29.9 percent loss of ad income from year ago.

Movie theaters’ ad expenditure is the fastest growing sector in the first three quarters, jumping 57 percent, followed by office building LCD ads with 24.7 percent rise and Internet with 24.1 percent increase. 


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