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February 4, 2017

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Apple to assemble iPhones in India

Source: AFP | February 4, 2017, Saturday | Print Edition

APPLE is to start making iPhones in India this year, an Indian government official said yesterday, as the company seeks to tap into a booming middle class while sales in China slow.

Karnataka’s IT minister said Apple has agreed to assemble its hugely popular phones in the southern state, whose capital Bangalore is India’s technology hub.

Apple, which has not commented on the minister’s statement, remains a relatively small player in India, where sales of its smartphones lag those of rival Samsung. But Chief Executive Tim Cook said this week that it would “invest significantly” in the country of 1.25 billion people.

“We have an understanding with Apple and we expect them to start manufacturing in Karnataka by the end of April,” state minister of information technology and biotechnology Priyank Kharge said. He said the new operation would likely assemble iPhones for the domestic market.

Apple has only a 2 percent share of the Indian market, well behind rival Samsung on 23 percent, according to research firm Canalys. By pricing itself exclusively at the luxury end, Apple has distinguished its brand from Samsung which has both low-cost and high-end phones.

Last year Apple had 48 percent of the premium sector in which phones sell for US$450 and above. It applied to open Apple stores in India last year, but was put off because of a diktat that states foreign retailers must source 30 percent of their products locally.

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