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Baidu aims for 'thinking AI'

BAIDU chairman Robin Li has called for the transition from an Internet company to an artificial intelligence company so that it can reshape and challenge other industry players such as automobile and consumer electronics as well as home furniture.

“Artificial intelligence technologies are reshaping the ways people connected with machines and devices,” he told the Baidu Union Summit today. He also called for a change in the company core strategy from “think mobile” to “think AI”.

China’s largest search engine operator is joining a number of Internet companies that tries to turn its leading data and machine learning technology into new revenue booms.

Artificial intelligence has now enabled a better integration between software and hardware, he noted, calling for all industry participants to embrace artificial intelligence and the repercussions it could bring.

Last month, it unveiled an open software platform for parents and collaborators in the automotive and autonomous driving industry to leverage its IA technology to promote technology upgrading in the industry.

By 2025 the number of Internet-connected devices is expected to reach 75.4 billion, said Xiang Hailong, president of Baidu Search Company. 

Last year, the amount of online advertising revenue allocated for Baidu Union members reached 14.2 billion yuan and it now cooperates with more than 800,000 independent domestic website owners and Internet service providers.

Baidu’s Xiang said it aims to leverage its data capability and advertising resources to better connect independent website owners and Internet viewers and smartphone users. 


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