‘Best of British’ to be a star at CIIE
Print Edition
Around 60 British companies will participate in the upcoming China International Import Expo, said John Edwards, British consul-general in Shanghai.
Edwards said when attending the ongoing Best of British show, which opened Thursday, that the UK will set up a national pavilion at the expo featuring creativity and innovation.
The pavilion will cover around 350 square meters accommodating about 30 British companies.
The other 30 companies from sectors including tourism, technologies, culture and education will be displayed in the enterprise and business exhibition area, according to Edwards.
One of the national pavilion highlights will be virtual reality experiences. Audiences are expected to enjoy “live orchestra performances” via digital and interactive devices provided by Inition, a British creative innovation company.
The UK will also bring the only replica of Barclays Premiership Trophy Cup to the exhibition, as sports is considered an iconic British symbol.
“CIIE is not a normal trade show, it is a celebration of China’s 40 years of opening-up,” said Edwards. “It is an amazing chance to highlight the things the UK has been working on with China in the areas of innovation, creativity, AI, and fintech.”
CIIE also helped attract more British exhibitors and Chinese buyers to the four-day Best of British show.
This year, around 300 British companies participated in the show, doubling the number from last year.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
