Related News
Chile鈥檚 upmarket wine quenches Chinese thirst
Print Edition
China鈥檚 increasingly sophisticated wine consumers are attracting the attention of Chile鈥檚 upmarket wine producers.
Chilean boutique wineries and vineyards producing organic and biodynamic wines, which combine organic methods with astronomical factors to optimize vintages, now see an opportunity to grow their market share in China.
Valle del Maipo, located an hour from the capital Santiago, is the heart of Chile鈥檚 wine country, home to the largest number of wineries, some founded in the 19th century.
Among them is Odfjell, established in 1994 by Norwegian entrepreneurs drawn to the prospect of creating new organic wines in one of the world鈥檚 optimum wine-making regions.
鈥淐hina is one of our principal markets,鈥 said Claudia Yaksic, the brand鈥檚 marketing manager, 鈥淲e have been there for some 10 years, constantly growing, with good potential, since China consumes many high-end wines.鈥
For Odfjell, China is a 鈥渟uper important鈥 market that merits close observation to determine the trends and tastes emerging among its wine connoisseurs.
Odfjell sells between 8,000 and 10,000 cases a year to China, and the company hopes to increase those figures.
鈥淐hina is a world unto itself and there is a lot of room to grow,鈥 said Yaksic.
鈥淚t has very good acceptance of wines and we are gradually seeing an interest in organic wines,鈥 added Yaksic.
Wines of Chile, the country鈥檚 leading wine promotion association, released a report this week that shows Chilean wine exports grew in value in the first half of the year, with China leading the list of export destinations, purchasing some US$124.3 million worth.
Odfjell鈥檚 product line features a range of organic wines, from Cabernet Sauvignon to Merlot, Carmenere, Syrah, Cabernet Franc and Malbec.
The innovative enterprise is South America鈥檚 first winery to adopt gravity flow winemaking.
According to wine blog 鈥淲ine Collective,鈥 the technique removes pumps and the need for mechanical force, 鈥渆nabling the wine to gently extract color, flavor and tannin鈥 for a finer end product.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
