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May 11, 2021

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Chinese brands boost global influence

Alibaba, ByteDance, Huawei, Xiaomi and Lenovo are the top Chinese brands with global influence, according to a report by Google and Kantar released yesterday.

Consumer electronics, mobile games, home appliances and e-commerce topped the list with people using more gadgets and digital services as the coronavirus pandemic forced them to stay at home, according to the report.

The Chinese Global Brand Builders 2021 report involved 860,000 consumers in 11 countries and regions, using data from Google and YouTube.

Searches for Chinese brands jumped 66 percent over the past 12 months on Google and YouTube in the emerging markets of India, Indonesia, Brazil and Mexico. Compared with mature markets, Chinese brands have more opportunities and flexible business models in these regions, Google said at an online conference.

The list also included Oppo, Haier, Hisense, Air China, Tsingtao, DJI and China Eastern in the top 20, covering smartphones, home appliances, and beverages.

Mobile games grew fast as people spent more time on digital entertainment. Firms on the list included FunPlus, Lilith, Yoozoo, and IGG.

Genshin Impact, a leading game in Apple’s App Store and Google Play, helped Shanghai-based MiHoYo enter the top 50 brand list at No. 22.

Alibaba is No. 1 on the list. By June, it had over 1 billion active consumers, with about 20 percent coming from overseas markets.

Tourism platform ranks 50th on the list, down from 42nd the previous year.


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