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September 16, 2021

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Chinese carriers offering cheap deals

Apple Inc will begin receiving orders tomorrow for new iPhones, starting from 5,199 yuan (US$807) for the iPhone Mini, and begin shipping next week in China.

Though it lacks any obvious new add-ons, the lower-than-expected price and enhanced screen and storage capacity will still help Apple grab a bigger piece of the market share in China, said some analysts, while consumers hold various attitudes toward the new iPhones.

The iPhones are “normal” without surprises and attractive points, said Mantou Master, a Weibo opinion leader with 140,000 fans. As an iPhone 12 Pro Max user, he won’t buy new iPhone 13 this year even he bought all new iPhones annually in the past years.

Li Jun, a fan of both Apple and photography, is holding a wait-and-see attitude. He is interested in the upgraded photography and video functions but is not sure whether he likes to edit photos on a smartphone. He used to edit them on a Mac computer.

The iPhone 13 models will start from 5,199 yuan for the iPhone 13 Mini to 12,999 yuan for the iPhone 13 Pro Max with 1 TB of storage.

Every Chinese customer is allowed to buy two iPhones at a time. Trade-in offers are available for up to 5,000 yuan, according to Apple China’s website.

The price is several hundred yuan lower than iPhone 12 models on average and the top model with 1 TB storage space is lower than the expected price of about 15,000 yuan.

Mobile carriers are offering packages and gifts for iPhone 13 buyers.

China Unicom offers a discount up to 3,800 yuan if buyers are willing to bundle its packages. China Mobile and China Unicom offer free data and chargers.

The models seem attractive to older iPhone users like iPhone X and earlier models, industry insiders said.


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