City as a land of a thousand 鈥榝irst stores鈥
Print Edition
Shanghai expects more than a thousand 鈥渇irst stores鈥 to open in the city this year.
Vice Mayor Zong Ming reaffirmed the city鈥檚 determination to accelerate its positioning as an international consumption center at a press conference yesterday.
Shanghai plans to focus on attracting more merchants, luring more top brands to open their first stores in China or the Asia Pacific region here, nurturing more renowned commercial districts, innovating a rich and varied consumption, and also creating a consumption environment attractive to both residents and travelers alike, Zong said.
In line with the concept of the 鈥淪hanghai Shopping鈥 brand, the city will stimulate the digital transformation of commerce, foster new patterns of consumption, encourage deeper integration of businesses online and offline, and vigorously develop the livestreaming economy, Zong said.
The city is also pushing its grand vision of what it calls the 鈥渄ebut economy,鈥 in which businesses are encouraged to open their first stores and launch new products here.
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