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October 21, 2021

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City as a land of a thousand ‘first stores’

Shanghai expects more than a thousand “first stores” to open in the city this year.

Vice Mayor Zong Ming reaffirmed the city’s determination to accelerate its positioning as an international consumption center at a press conference yesterday.

Shanghai plans to focus on attracting more merchants, luring more top brands to open their first stores in China or the Asia Pacific region here, nurturing more renowned commercial districts, innovating a rich and varied consumption, and also creating a consumption environment attractive to both residents and travelers alike, Zong said.

In line with the concept of the “Shanghai Shopping” brand, the city will stimulate the digital transformation of commerce, foster new patterns of consumption, encourage deeper integration of businesses online and offline, and vigorously develop the livestreaming economy, Zong said.

The city is also pushing its grand vision of what it calls the “debut economy,” in which businesses are encouraged to open their first stores and launch new products here.


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