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July 15, 2020

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Digital products top students’ demand

Students in China displayed a strong demand for digital, cosmetic, and tourism products after sitting the national college entrance exam, according to a report by e-commerce platform Pinduoduo.

On July 9, the day the entrance exam ended in some parts of China, the sales volume of digital products on Pinduoduo surged by over 210 percent compared to the previous day. Mobile phones, computers, smartwatches, game consoles, and headphones were the top five best-selling products, accounting for about 67 percent of total digital product sales, according to the report.

Students also showed more interest in domestic brands compared with previous years. Orders of digital products from domestic brands such as Huawei, Xiaomi, and OPPO surpassed those from foreign brands such as Apple, Samsung, and Dell. There has also been a surge in 5G smartphone sales among Chinese students recently.

The report also showed students’ huge demand for cosmetic products. From July 9 to 11, the search volumes of cosmetic products on Pinduoduo increased by nearly 300 percent, while sales volumes almost doubled.


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