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October 11, 2021

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Exhibitors get ready as import expo nears

This year, Pakistani businessman Habib Ur Rehman has ordered more salt lamps, which are made from minerals in mountainous areas, as he was getting ready for the 4th China International Import Expo. He hopes to introduce the popular household gadget from Pakistan to the Chinese market.

At a matchmaking session for buyers and exhibitors to meet ahead of the expo, Rehman’s products aroused interest among merchants from across China, which has boosted his confidence.

This year, more than 200 exhibitors and over 500 purchasers participated in the matchmaking sessions.

John Edwards, British trade commissioner for China, said in an e-mail interview that the Scottish Development International was “particularly heavily involved in this year’s CIIE” and for the second year running, Scotland will “have a significant presence.”

The SDI will partner with Greenland Group, a Shanghai-based state-owned enterprise, to bring 37 Scottish companies to CIIE 2021, with 23 brands in the Food & Agricultural Products section, and 14 brands in the Consumer Goods section.

Official figures of the British government showed that the country secured more than 430 million GBP of commercial deals across a range of sectors during the 3rd CIIE last year.

Shu Jueting, spokesperson of China’s Ministry of Commerce, said the exhibition area exceeded 360,000 square meters, and the number of signed exhibitors exceeded that of the previous year, adding that over 80 percent of the Fortune 500 and industry-leading companies from last year’s CIIE will participate again in this year’s event.

Returning multinationals such as Michelin, Shiseido, Fonterra, Amorepacific, ABB and Fast Retailing have even signed up for the 5th CIIE in advance.

Nicolas Hieronimus, CEO of France-based cosmetic giant L’Oreal, said the expo is a good chance for the company to showcase cutting-edge innovation and get in touch with the country’s “dual circulation” strategy first-hand.

“I’m more than confident in the Chinese market. In fact, I’m very ambitious.” He said with the rise of the middle class and the “dual circulation” development pattern, the domestic consumption of China is “something we are very confident about.”

Gu Honghui, deputy secretary-general of the Shanghai government, said efforts will be made to ensure the COVID-19 prevention and control is more precise, urban service more refined, and the spillover effect of the CIIE brand more prominent during the expo.

The CIIE is the first dedicated import exhibition in the world and has seen fruitful outcomes in the past three expos. The 4th CIIE is slated to be held offline in Shanghai from November 5 to 10 this year.


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