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July 30, 2021

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Gaming market up nearly 8% in first half

CHINA’S gaming market revenue crossed 150 billion yuan (US$23.2 billion) in the first half, industry officials said at a forum at ChinaJoy, Asia’s biggest game fair.

In the first half, China’s gaming market revenue hit 150.5 billion yuan, 7.89 percent up from the same period last year. By June, China’s game user base was 667 million, government officials said. 

“Formats like online literature, games and animation vividly display and enrich prosperity and development of culture in the new era,” said Yang Fang, vice director of the Publishing Bureau of the Central Publicity Department.

Domestic gaming firms are making strong inroads in global markets, especially America, Europe, Japan, South Korea and Southeast Asia, Yang said. 

In the first half, Chinese game developers generated revenue of US$8.5 billion in overseas markets, an 11.6 percent jump from a year ago. In 2020, their overseas revenue was US$15 billion. 

ChinaJoy, also known as the China Digital Entertainment Expo and Conference, will officially open today, with over 500 exhibitors including Tencent, Huawei, Perfect World, China Mobile and its subsidiary Migu, Sony, Qualcomm and several smartphone vendors. 

They will display the latest innovations and features on eSports, livestreaming, virtual characters, 5G and cloud games. The show, at the Shanghai New International Expo Center in the Pudong New Area, will end on Monday. Nucleic acid testing is mandatory for visitors, including exhibitors, audiences and media, as China has reported more COVID-19 cases recently.

There is an online carnival zone called ChinaJoy Plus for those who can’t make it to the venue.

Overseas expansion, eSports and mobile games have become the new growth engines of the gaming market, industry officials said.

The eSports market revenue in China reached 72.1 billion yuan in the first half, accounting for half of the total gaming market.

During the ChinaJoy show, Perfect World will present eSports games like DOTA2 and CS: Go with special virtual reality technologies. The firm will hold international eSports events as part of its global expansion strategy.


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