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July 2, 2021

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Gap to move UK, Ireland stores online

US apparel company Gap will close its 81 stores in Britain and Ireland by September but remain online there as it becomes a 鈥渄igital-first business,鈥 the retailer said yesterday.

Gap also said it had potential buyers for its outlets in France and Italy.

The move comes as the coronavirus pandemic and lockdowns have pummeled brick-and-mortar businesses while giving a boost to online shopping.

鈥淚n the United Kingdom and Europe, we are going to maintain our Gap online business,鈥 Gap said in a statement.

鈥淭he e-commerce business continues to grow and we want to meet our customers where they are shopping,鈥 it said, adding: 鈥淲e鈥檙e becoming a digital-first business.鈥

The company said it was proposing to close all company-operated Gap Specialty and Gap Outlet stores in the UK and Ireland in a phased manner from the end of August through the end of September.

The move was 鈥渄ue to market dynamics鈥 in the two countries, Gap said.

Gap arrived in the UK in 1987 and in Ireland in 2006. The move follows a 鈥渟trategic review鈥 of business in Europe.


 

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