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July 28, 2016

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Integration key to responsibility

EVEN small and medium-sized enterprises can embrace corporate social responsibility by integrating the need to address social issues with their growth strategy, said Zhu Dajian, a professor at Tongji University and director of Tongji’s Institute of Governance of Sustainable Development.

Zhu, who led the panel of judges at the Invest in Green Future — Corporate Social Responsibility Excellence Awards, said multinational corporations led the way in adopting social and environmentally responsible practices, followed by state-owned enterprises, while small companies lagged behind.

“People used to believe that only wealthy and mature companies can afford corporate social responsibility,” Zhu said.

“Actually, small companies can integrate the idea of corporate social responsibility from the beginning of their business and explore innovative ways that can not only provide solutions to social problems but also generate commercial profits.”

The professor cited Internet-based ride-sharing services as an example of how a profitable business model can at the same time help ease public transportation pressure.

Zhu stressed that the key to green development is to strike a balance between business growth and the protection of the environment. “Corporate social responsibility is not about splashing the cash to do good things. Promoting corporate social responsibility at the expense of business growth cannot be sustainable,” he said.


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