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JD, Muji debut new type of store
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JD and Muji have become the latest retailers to collaborate in offering a transformative offline shopping experience.
Their new fresh food complex brings Muji鈥檚 daily groceries and the fresh food offered by JD鈥檚 offline fresh food chain 7Fresh under the one roof.
It鈥檚 also the first in China to combine the merchandising of Muji and the fresh food and catering services of 7Fresh.
The format where users can purchase leisure items as well as food and beverages marks the latest effort by online retailers to appeal to customer demand for new ways of shopping.
鈥淚t marks the latest retail format following the unveiling of Muji鈥檚 hotel, canteen and convenience store,鈥 said Shao Tianyi, marketing executive of MUJI (Shanghai) Co Ltd.
Similar stores will be opened in the city in the next one or two years, said Huang Lin, head of JD 7Fresh鈥檚 Collaboration Department.
New retail formats have prospered in Shanghai as retailers rush to the city with debut stores to introduce new brands and shopping experiences.
In the first half of this year, 513 brands and retailers have debuted n Shanghai and the number of first stores and flagships continued to rank first among domestic cities.
In the Hall of the Sun in the Ruihong Tiandi complex, the new Muji 7Fresh store serves residents of the Ruihong Xincheng community with offerings ranging from fresh fruit to ready-to-heat and packaged meals. It also offers delivery within 3 kilometers.
Muji鈥檚 shop area, with about 1,200 square meters, has a larger proportion of frozen food and ice cream than other stores as well as its MUJI Labo and MUJI Walker clothing. The supermarket area hosts 8,000 products in 3,000 square meters.
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