鈥楲ittle Black鈥 Nestle cookie gets new name
Print Edition
Nestle said on Wednesday it would change the name of a popular chocolate cookie in Chile over concerns it may be culturally 鈥渋nappropriate.鈥
In future, the 鈥淣egrita鈥 that has been sold in Chile for 60 years will be known as 鈥淐hokita,鈥 the multinational food company announced, in line with a 鈥渃ulture of respect and non-discrimination.鈥
The 鈥淣egrita鈥 is a vanilla cookie smothered in chocolate. But it translates as 鈥渓ittle black person鈥 鈥 the male version 鈥淣egrito,鈥 which got Uruguayan football star Edison Cavani fined for racism recently despite protestations from the star and even Spanish language authorities.
The terms 鈥渘egrito鈥 or 鈥渘egrita,鈥 like 鈥済ordo鈥 (fattie) or the female version 鈥済orda,鈥 are widely used as endearments in some Latin American countries, also towards people who are not black or overweight.
Nestle said it decided on the name change after a push 鈥渢o identify concepts that might be considered inappropriate, in light of the increased awareness of brands and their visual language regarding the use of stereotypes or cultural representations.鈥
Unlike an earlier version, the packaging of the 鈥淣egrito鈥 no longer features the face of a black woman.
A model who appeared in an advert for the cookie in the 1990s later said she had to darken her skin for the publicity campaign.
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