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More valuable brands in China

The combined value of the top 100 strongest Chinese brands gained 13 percent to US$525.6 billion in the past year with Tencent remains China’s most valuable brand, growing its brand value by 24 percent to US$82.1 billion, a latest study shows today.

The sixth annual ranking saw technology gaining momentum and contributing a combined 27 percent of the total value of the top 100 brands, up from 16 percent two years ago, according to a latest report by market research company Millward Brown, a unit of WPP’s data investment management division Kantar.

The highest new entries are telecom brand Huawei, which was listed the seventh with US$18.5 billion value and online retailer, which became No.15 with US$9.4 billion.

The brand value was compiled using companies’ financial data from Bloomberg and Kantar Worldpanel with consumer opinions gathered from interviews.

“The brands in the top 100 rankings are not immune to economic and market influences, but the strongest ones have survived and even thrived, and Chinese brands must invest more in being unique and innovative in order to continue to grow in the coming years,” said David Roth, chief executive for WPP's retail practice "the Store" in Europe, the Middle East and Africa, Asia.


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