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Online shopping remains a star performer

E-COMMERCE remains the fastest growing sales channel in the Chinese mainland for fast moving consumer goods in the first quarter, with 35 percent growth of spending through online channels, Kantar Worldpanel said in a latest report.

Spending in fast moving consumer goods in the first quarter of 2017 added only 1.7 percent year on year, with sales value through modern trade (hypermarkets, supermarkets and convenience stores) was up by a mere 0.3 percent when big retail formats are struggling to attract shoppers back to the store.

Across city tiers, provincial capitals and prefecture-level cities posted faster growth, rising 2.5 percent while business in hypermarkets declined by 0.8 percent due to slower growth seen in the top tier cities, the report shows.

Sun Art Group, which operates RT-Mart and Auchan brands in the Chinese mainland, had 8.3 percent market share by the end of the first quarter, followed by Vanguard Group's 6.4 percent.

The local store Yonghui saw its share rise from 2.6 percent a year ago to 3 percent in the first quarter, thanks to the adding of 33 new stores over the period.

Strong online players such as and Alibaba are facing challenges to grow their overall online traffic and are therefore keen to expand their presence in the offline world by either partnering offline stores or transforming the current retail supply chain network.

Both are seeking to tie-up with offline retailers, supermarkets or convenience store chain operators to serve as pick-up spots for their online orders.


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