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TUI expands in China amid rising demand
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THE world's largest tourism operator TUI Group plans to expand its business in China amid an increasing demand for high-end overseas travels among Chinese tourists.
Friedrich Joussen, CEO of the German travel titan, said TUI sees great potential in China with its brand, state-of-the-art digital technology and holiday products.
The company aims to win an additional a million customers and generating a billion euros in annual revenue in new markets, especially China, Joussen told a press conference ahead of the ITB China Tourism Fair, which opens today. It is the first time that the world's largest travel fair has been held in Shanghai.
Chinese tourists are expected to make 700 million overseas visits in the coming five years, according to the National Tourism Administration.
To tap the demands, TUI will cooperate with Alibaba’s subsidiary Fliggy to attract Chinese travelers to book holidays in TUI's new hotels on the Maldives, in Thailand or Vietnam.
Moreover, TUI is working on a software with German tourism technology company Peakwork to offer one-stop service for Chinese customers to book their travel package including hotel, flight tickets, car renting and other services.
Chinese customers are more frequently using smart phones to book their holidays, Joussen said.
The majority of guests to its Robinson Club on the Maldives are from China, followed by Japan and South Korea, according to the group.
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