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October 29, 2020

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TikTok enters e-commerce with Shopify

Canadian e-commerce company Shopify on Tuesday announced a partnership with TikTok that will allow its more than 1 million online retailers to hype their wares on the teen-centric platform for short-form videos.

The deal comes amid scrutiny of the China-based app and a pending court hearing on TikTok’s future in the United States, where it reaches more than 100 million users monthly.

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” Shopify Vice President Satish Kanwar said in a statement.

Shopify hosts e-stores for mostly small- and medium-sized businesses and in the eyes of many merchants has emerged as an alternative to Amazon’s online marketplace.

Its partnership with TikTok, it said, will allow TikTok users to simply click on shoppable video ads to buy products from Shopify merchants.


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