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January 10, 2020

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US$114b transactions on mini programs

TOTAL transactions generated through Tencent WeChat’s mini programs exceeded 800 billion yuan (US$114.3 billion) in 2019, a jump of 160 percent year on year.

Mini programs are lightweight apps from other developers but run inside WeChat and they don’t need to be downloaded or upgraded through app stores.

The average number of mini programs accessed by users nearly doubled and the average time to access mini programs increased 45 percent, with the peak period around lunch and after dinner.

Mini games have also attracted users — and females make up half of the players.

Furthermore, WeChat founder Allen Zhang said nearly a million users had reached the limit of contacts — 5,000 — each can have, and the company was considering raising the limit.

“Even though these WeChat contacts might not be real ‘friends,’ we’re pushed to raise that limit,” Zhang said yesterday.

“We’re still deliberating on that exact number and are still uncertain over the impact this might bring,” he told developers in a video message.

Meanwhile, WeChat’s public accounts, which allow users to post and send articles to other WeChat users, might also be altered a bit to allow shorter articles and include other media types as well.

WeChat Work unveiled a new version to help enterprises improve efficiency. It now serves more than 2.5 million companies and has 60 million monthly active users.




 

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