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VR to rebound on better services

By Zhu Shenshen | 15:06 UTC+8 July 27, 2017 | Online Edition

VIRTUAL reality market has “get through the winter” as overseas giants offered localized features and services for more than 500 million game players in China and rise of domestic star firms, industry officials said during the Chinajoy today in Shanghai.

HTC announced to release its first Vive Standalone VR headset for the China market, featuring mobility and Qualcomm’s Snapdragon VR platform. HTC invites Chinese developers to contribute contents China to ecosystem a complete VR eco-system in the country, which “have momentum to lead the global VR market”, said Alvin W. Graylin, China president of HTC Vive.

“There is no longer a winter. The VR market has warmed up,” Graylin said during an interview today.

Sony released localized strategy on VR in China, offering various VR contents besides games. It announced to offer VR videos through partners like Jaunt China and iQiyi with VR experiences of tourism sites and sports, as well as a new VR eduction content offered by NetDragon.

“On VR content diversification,  China and other countries are standing at the same starting line with many possibilities,” said Takehito Soeda, president of Sony Interactive Entertainment (Shanghai) Co, who leads Sony’s PlayStation business in China.

Chinese VR device vendors, including Pico, Hypereal and Ant VR, are expanding the market with localized services to gain business and core consumers, according to research firm Canalys.

Ant VR, which released next-generation VR headsets, expected rapid growth both in consumer and business markets, which contributes its business income 50-to-50. It has entered business markets on entertainment and education VR services, said Qin Zheng, chief executive of Ant VR.

The company has opened a 1,000 square meter entertainment center with VR headsets in Beijing, with additional one of 5,000 square meters by the end of this year.

Nvidia, the world's top graphic chip provider, will debut upgraded GeForce gaming platform during Chinajoy today, the first time for its global debut in China. 

The upgrade comes with new features friendly to Chinese gamers, including added sharing platform Weibo from China and automatic screenshot and video recording functions, which are supported by several Chinese game firms as the first batch globally.

Chinajoy is “growing” every year and it’s going to be the world’s top game fair (the second now globally) in future, said organizers including the Shanghai government.

Top game firms have shown muscles for Chinajoy to woo more than 500 million Chinese players.

Chinajoy, or the China Digital Entertainment Expo & Conference, will open at the Shanghai New International Expo Center in the Pudong New Area. It also offers a B2B (business to business) platform with expected trade volume up to US$400 million.

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