WeSure on the ball with campaign
Print Edition
Creative social media campaigns are helping WeSure, Tencent’s insurance agency platform, gain excellent results during a festival on the theme of National Insurance Awareness Day.
To capture the hearts of the younger generation and reach a wider audience, WeSure is revamping its marketing strategies and updating its brand to make it stand out better on digital platforms.
By shooting informative videos, creating blog posts and building Q&A opportunities for users, and opinion leaders in fields like marriage, psychological counseling, mother care and family security planning, the platform develops an awareness of its products, while also entertaining its audience.
Thanks to these efforts, the cumulative number of users participating in the 10-day festival exceeded 148 million, data from WeSure shows.
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