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April 20, 2021

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Automakers look at city expo to boost sales

THE 19th Shanghai International Automobile Industry Exhibition opened to the media yesterday, showcasing the city’s strength in technology and innovation.

Industry professionals can attend from Wednesday to Friday, and from April 24 to 28 the event will be open to the public.

“Embracing Change” is the theme of this year’s exhibition with a focus on technology transformation in traditional car manufacturers, new-energy vehicle startups and newcomers such as Internet and technology companies.

The exhibition at the National Exhibition and Convention Center covers an area of 360,000 square meters.

Industry insiders say the auto show will serve as a shot in the arm and boost sales in China, promote development, enhance confidence in the global automotive industry and accelerate the domestic economic circulation strategy as well as economic stability abroad.

The country’s auto sales reached almost 6.5 million units in the first quarter of 2021, an increase of more than 75 percent year on year, according to data from the China Association of Automobile Manufacturers.

This year’s exhibition will provide clear direction on the outlook for transformation in the global industry. China has entered a new industrial era, and Shanghai is well-positioned to benefit.

Traditional car manufacturers realize new-energy vehicles are the key for future growth and are accelerating their transition to electric vehicles in the Chinese market. Mercedes-Benz, BMW and Audi are rolling out their latest electric vehicle models.

New-energy vehicle startups such as NIO and Xpeng are at the forefront of the new eco-friendly trend, targeting different consumer groups with both high-end and lower-priced electric vehicles.

Internet and tech companies are also taking part in the exhibition to showcase products that can be integrated into electric vehicles, including 5G, artificial intelligence, the Internet of Things and big data.

Chinese tech giant Huawei is stepping up efforts to partner with Chinese auto manufacturers on intelligent electric vehicles. Chinese automaker GAC plans to introduce a model with autonomous driving functions developed with Huawei in the next few years.

Shenzhen-based drone manufacturer DJI unveiled DJI Automotive, a division focusing on hardware and software for self-driving vehicles. 

The automotive supply chain is also undergoing tremendous changes. With the rising demand for new-energy vehicles, auto suppliers are focusing on batteries, electric control units and intelligent systems. Many of the suppliers are based in China and other parts of Asia, which is expected to bring new opportunities in the sector.




 

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