Bentley’s design chief joins Geely
Print Edition
Chinese automaker Geely has hired Stefan Sielaff, the former design chief of British luxury brand Bentley, as China’s manufacturers increasingly turn to new styles to boost sales in the world’s biggest car market.
Sielaff, who also worked for Volkswagen AG and Daimler AG, will be based in Sweden’s Gothenburg and lead design the domestic Geely, Zeekr, Lynk & Co and Geometry brands. He will not manage design for its Volvo and Polestar brands.
As sales increased, many Chinese carmakers built up their own studios, usually led by international designers, to create fresh designs.
Hangzhou-based Geely, which owns Volvo Cars and a 9.7 percent stake in Daimler, has turned to more sporty designs to boost car prices. Sales at rival Changan jumped this year thanks to its more futuristic designs. Great Wall’s off-road sports utility vehicles are also popular.
The increased focus comes as auto design is becoming more challenging, with the move to electric cars and smarter driving systems.
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