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March 2, 2021

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Domestic shake-up at Renault

Groupe Renault has announced changes in the organization of Renault China, appointing Weiming Soh as chief executive officer and Guillaume Sicard as chief operating officer.

The appointments took effect yesterday.

The organization change in Renault China is a demonstration of the firm’s long-term commitment to China, the world’s largest automotive market, it said.

At present, Renault’s strategic focus is on electric vehicles and light commercial vehicles with local brands in Chinese market, leveraging three joint ventures.

In the future, Renault will reinvent its business model in China and use its China assets and Chinese competitive ecosystem to develop new mobility solutions for China and beyond. China’s automotive industry is paving the way for future trends in electric mobility. This new organization will support Renault’s development in China.

Soh’s unique and successful experience in the Chinese automotive industry will allow Renault to extend its presence in China’s evolving ecosystem in terms of advanced technologies and “new mobility.” He has more than 20 years of experience in the auto industry.

As chief operating officer of Renault China, Sicard’s mission is to manage operations, enhancing Renault’s existing businesses in the country.

He keeps his role as Renault Brilliance Jinbei Automotive Co’s chief executive officer.


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