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Geely Holding Group Unveils mid-to-high brand

GEELY Holding Group yesterday unveiled its mid-to-high brand Emgrand when its first model rolled off the assembly line at a plant in Ningbo, Zhejiang Province, as the low-price car maker drives to a higher market segment for better brand recognition and profitability.

Hangzhou-based Geely said the EC718 under its third brand Emgrand will be available in wagon and sedan versions, targeting young male customers. The mid-class car will cost between 80,000 yuan (US$11,713) and 120,000 yuan when domestic sales begin two weeks later.


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