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Lincoln bids on larger dealership network
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LINCOLN plans to accelerate the speed of opening new stores in China to meet the rising demand, the company said today in an opening ceremony of one new store in Shanghai.
China is expected to home 100 Lincoln stores by the end of this year, up from 72 by March, among which 65 are large stores and seven small ones.
“The large stores are standard stores, but if there is very limited space in the center of the city, we will set up smaller ones or service areas for our customers,” said Amy Marentic, president of Lincoln Asia Pacific.
According to the company’s plan, about 80 stores of the 100 Lincoln stores in China will be large stores while 20 of the 100 stores will be smaller ones. Marentic said the firm considers adding more stores in Shanghai’s central areas.
Lincoln is a division of the Ford Motor Company that sells luxury vehicles. The brand unveiled its Navigator concept vehicle and MKZ hybrid at the Shanghai Auto Show last month.
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