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Mazda Plays It Cool on Hybrids

MAZDA officials played down the recent industry rush to make hybrids, vowing yesterday to boost fuel efficiency via cheaper methods such as reducing the weight of regular vehicles.

Seita Kanai, a Mazda Motor Corp director who oversees research and development, said even in 2015, the gasoline engine will account for nearly all autos globally with electric vehicles and hybrids making up a niche market.

He said improving the fuel-efficiency of gasoline engines, developing lighter car-bodies and reducing fuel consumption during idling are the challenges Mazda is taking up to make their models green.


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