Musk gets new techno king title
Print Edition
Tesla added 鈥淭echnoking of Tesla鈥 to billionaire Chief Executive Officer Elon Musk鈥檚 list of official titles on Monday, in a regulatory filing that also named finance chief Zachary Kirkhorn 鈥淢aster of Coin.鈥
The electric carmaker did not explain the reasons for the cryptic new titles.
Musk also shared a new electronic music track about a non-fungible token, or NFT 鈥 a new type of digital asset that is authenticated by blockchain.
鈥淚鈥檓 selling this song about NFTs as an NFT,鈥 the tweet said, showing a video of what appeared to be a golden trophy decorated with coins and dog figurines accompanied by a pulsing techno music.
The popularity of NFTs has exploded during the coronavirus pandemic, as enthusiasts and investors scramble to spend huge on items that only exist online.
Last month, musician and artist Grimes, who is dating Musk, sold some animations she made on a website called Nifty Gateway for more than US$6 million.
It was not clear if Musk actually intended to sell the video or the song.
Musk鈥檚 recent promotion of dogecoin on Twitter has also lifted the price of that cryptocurrency.
Last month, Tesla revealed it had bought US$1.5 billion of bitcoin and would soon accept it as a form of payment for cars, sending the price of the world鈥檚 most popular cryptocurrency soaring.
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